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Keys to Making Your Website User Friendly

a key especially now in this era when

all customers go to the web for pretty

much anything a key to being a helpful

company and being helped more helpful to

your users or customers is to really

have a great helpful website and I think

the first point that one needs to look

at are to do in this in this effort is

to think like a customer yourself go to

your website and put yourself in the

shoes of someone trying to find out

basic answers about the products and

services that you offer I tell our

clients and try to practice to remember

what in journalism they call the for

double use the who what where and when

they also have the hell but I think the

for double use who what where and when

are critical and it's amazing to me how

many websites that I go to looking for

some basic information about who are

these people or what exactly is it that

they're selling or where do I find it or

when does this if it's an event oriented

thing take place some of the basic

information is not there so thinking

like a customer and looking for those

making sure that the four WS are covered

is where you first begin I think another

another problem or another opportunity

is to look at ones frequently asked

questions the FAQ which is a part of

almost any website and we think our

customer FAQ if we answer a few

questions on that that we've helped but

frankly by the time that a customer gets

to the FAQ they're really mad about

something and they don't know anything

so an FAQ page is not really enough and

even having one is probably not it's not

doing a very good job really there's a

lot more that you can do to anticipate

everything that a client or customer may

want to know before you have to do an

FAQ and just really spelled those things

in things like the about page or the

help pages the how-to pages now I also

want to encourage you to go to your

contact page from your website and get

the most out of it it's surprising to me

the number of companies that put in

forms where you just fill out a form and

you click a button and that's supposed

to be the only contact yeah but people

really want to know the people on the

other side of that they want to send an

email they want frankly they believe you

a little bit more I think if you have

your name and your phone number and your

address and how to get in touch I think

- now that we more and more using mobile

devices if you have a business or

service or you want people to call you

or email you from their phone or their

iPad or their other mobile device you

want to make that contact page easy to

touch and contact you in for example

using text instead of images on a phone

number where you can click and dial the

phone those are things that are going to

make the contact page on your website

more helpful to users then probably what

you're doing today