have you ever wondered why the
smartphone company rim the makers of the
BlackBerry smartphone fell out of
popularity and why Apple's iPhone
success has grown the answer is in the
difference between a sales and marketing
oriented company the main differences
between a sales oriented company and a
marketing oriented company has to do
with their overall view of the
marketplace a sales oriented company is
very internally focused and looks to
sell products that the company is
successful at making a marketing
oriented company is externally focused
on the consumers wants and needs a
company such as Southwest Disney and
Amazon all look to solve a customer need
with an idea product or service a
marketing oriented firm looks to create
customer value customer value is the
relationship between benefits and the
sacrifice needed to obtain those
benefits customer value can be applied
to a Rolex watch and a jar of peanut
butter customer value does not imply
that a product or service has to be of
high quality good customer value means
that a consumer must be getting a
product of a quality that they expect
with a price that they're happy with
paying marketing oriented companies can
follow some basic rules in order to
provide customer value first of all
companies should offer products that
perform to the customers satisfaction
for example when a customer purchases a
new laptop the products should meet
their expectations
next a company must earn trust from
their customers Trust is usually
obtained when the product or service
performs as promised and loyalty occurs
if every day a consumer goes to a
restaurant for 12-inch sandwich and
leaves satisfied with the quality size
and price then the consumer will return
again and again loyalty occurs the third
rule is that companies must not price
their product or service unrealistically
for example you wouldn't want to have a
new iPad be two thousand dollars or a
new smartphone cost a thousand dollars
next the company must give the buyers
the complete set of facts and
information about the product or service
they have to make sure that they explain
what is included with the product
consumers want information regarding
what they are purchasing if a company
sells a product with incomplete
directions or the packages showpieces
not included that will cause discontent
with the buyer the end result is a very
unhappy customer in addition a company
must offer significant overall corporate
commitment to the marketing strategy
airline company Southwest does not offer
the best seats most flyers do not find
out where they're sitting until they are
actually in the plane but they are known
for excellent customer service the free
check bag policy doesn't hurt either
lastly some companies excel with
involving their customers in the
creation or editing of their product or
service social media and the Internet
have allowed minute-by-minute feedback
and also have allowed companies to
utilize crowdsourcing crowdsourcing is
when the consumer votes or offers
feedback in the actual creation and
development of a product or service one
great example is the t-shirt company
called Threadless Threadless asks for
t-shirt designs from