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How to Write a Job Description - How to Recruit a Good Job Candidate (1 of 5)

Hey Ambitious Professionals! It's Linda Raynier of lindaraynier.com guiding you

to a career and life you'll truly enjoy. If you happen to be a recruiter a hiring

manager or an HR professional then you're in luck because today's episode

is actually the very first of a five week series that I'll be doing right

here on YouTube where I'll be teaching you how to

recruit and find the best job candidates for your company and so in today's

episode I'm going to show you the very first step on how to recruit the best

job candidates and that is all about how to write a compelling job description

as a career strategist I've been able to help numerous professionals land their

dream job offers and if this is something that you're interested in

working with me one on one I can give you details about that at the end of

this video let's face it it's actually really difficult to find a good job

candidate who you would love to work at your company and because it isn't easy

the key to finding attracting and recruiting the best job candidates is in

knowing how to bait them I have seen thousands of job descriptions throughout

my career and I can say from my own personal opinion that about 95 percent

of all the job descriptions that I've seen are not all that attractive or

compelling to job candidates if you're looking for that amazing top-of-the-line

candidate so are many other hire managers and companies and so because of

that these candidates have the luxury to be picky and they don't necessarily have

to interview for your company if your job description isn't all that

attractive to them so here are my four tips on how to write a compelling

attractive job description that will get more of those amazing job candidates

applying to your position tip number one hook them with intriguing questions so

the first thing that you want to do is to have a compelling is this you section

in the beginning of your job description this is where you can lure them with

intriguing questions that basically describe the job candidate and what they

would be looking for in their next career move these key questions are

going to spark their interests and perk their ears and make them want to read

the job description further the reason for this is because typically job

descriptions just are very straight to the point this is what you'll be doing

jumping into the duties and responsibilities of the position but

instead when you can ask questions as the starter to your job description it

makes it that much more interactive for the candidate who's reading it and it

feels like you're speaking directly to them so let me explain by sharing an

example with you let's say that you're a recruiter

and the job that you are currently recruiting for hiring for is a designer

position to start your job description you can ask are you passionate about

developing designs for exciting brands do you love advertising and sharing

creative ideas do you have vision and talent to develop design work for

innovative media concepts now these questions are fairly simple they're

straightforward and there are even a little bit broad but they still relate

to the job and the key is that they are intriguing for the job candidate who

happens to be reading it at the end of the day what you want to do with this

intriguing questions section on your job description is to get the job candidate

interested and reading it saying yes that's me yes that's me nodding their

head and like I said wanting to read the rest of the job description to find out

more tip number 2 summarize the job before getting into the details this is

all about having an overview description paragraph on your job description rather

than just right away jumping into the details and to do's so in this overview

or summary section of your job description you want to describe the

overall purpose of this position and what goal this job is meant to achieve

for the company and again you want to stick to the theme of making it

compelling and meaningful and the key to making things meaningful is to explain

why this person will be doing what they'll be doing so if we go back to our

designer example in this section you can say something along the lines of this

designer will help to create front-end design for websites emails and print to

help clients express the story of their brands in a refreshing way so anyone who

can relate to this goal or purpose of helping clients to refresh their brands

in an exciting way is likely going to be interested in doing this job and

therefore applying for your position tip number three write detailed job duties

that explain not just what they'll be doing

but why once you get to the section on your job description where you have to

write up the responsibilities make sure to not just make a

grocery list of tasks that they need to do without explaining the purpose behind

why they need to do them so remember to write your duties in the order of

importance and give each bullet point a purpose for example it's not just create

designs for the product or service instead its create designs that are

appealing and unique and help intended audiences to feel personally connected

to the product or service adding the y-component to every bullet

point changes the vibe of every duty that you list down on your job

description and again attracts the top candidates and finally tip number four

qualify them at the end what I mean here is to now finish off your job

description with a additional qualification section that goes above

and beyond the duties the task that you've already written out as well as

the summary from before here you want to list out anything else that from a

technical perspective you are really looking for from this job candidate so

it could be additional certifications or courses that they may have taken or

certain types of technical knowledge that you really want them to have

software skills you can list them all in this section to help you refine your

search and make sure that you are able to find the best job candidate there you

have it my four tips on how to write a compelling attractive job description so

that you can find and hire the best talent into your company now if you are

someone who is currently on the path of looking for a job rather than hiring and

recruiting and you have found that you've been struggling with your job

search you haven't been getting that many interviews and you haven't been

getting any job offers and you're ready to receive one-on-one professional

guidance from me then feel free to reach out to me on my website at lindaraynier.com/standoutgethired

read through the page fill in the application

form and from there if it seems that we are a potential match then one of my

team members will be reaching out to you directly so if you liked this video then

please give it a thumbs up subscribe share it with your friends thank you so

much for watching and I will see you in the next video

Ready to get the job you want? Top Notch Interview is coming soon.

For more info and free training, head to JOINTNI.COM