How is a business outcome defined
How to Better Define Your Business Outcomes
Eastern Time and this is coach Benny
excited like I am every week about being
here with you I hope you're as excited
as I am about today's program and today
we're going to talk about how to better
define your business outcomes and one of
those ways is through coaching one of
those ways is through training one of
those ways is through a lot of other
processes but when you define your
business outcome what you're looking for
better it's gonna make a whole lot of
difference in your whole process coach
manny we're here every friday facebook
live we're here on the podcast where you
get to hear the broadcast and in audio
we're here to help you to grow your
business please check out our books just
look up manny Nowak ma and NY and OWA
que ma n NY n o wek we got a lot of
books out there to help you we have a
lot of stuff on the coach manny website
to help you we're excited you're with us
today so let's get rolling and today the
title of today's broadcast of course is
how to better define your business
outcomes what's the outcome you're
looking for in your business processes
this is the first thing that you need to
take time when you're setting up your
business processes how do i define that
before you move forward one step further
have you done it that's always my
question to people out there how do you
know you're getting what you want if you
haven't how can you be sure
and you know we've spent so much time
and energy over the years on
expectations we have some courses out
there on we have a lot of stuff going on
on expectations but
we still have a hard time setting those
up the way we we know we need to when
you hire a consultant to come in and
work with you when you hire an advisor
when you hire a coach when you hire a
contractor what is the outcome that you
expect to get from working with this
team
do you have it well defined
do you have it written down do you feel
that you know it you know take you to a
very simple story very simple example
right some things you're really good
about outcome but in so many business
processes we're not let's say we're at
home and you hire a contractor you're
looking at a contractor to come in to
your house and remodel your kitchen you
already know this is exactly what I want
in my kitchen this is where I want
things this is the kind of cabinets I
want this is the color of their cabinets
I want this is what I want the kitchen
to look like this is what I want how I
want the kitchen to function this is the
kind of countertops I want this is the
kind of floor I want and that is a very
tightly strict defined outcome isn't it
and when we're dealing with something
like that we're usually pretty good now
everybody's not good until kept me wrong
we still make mistakes but the outcome
that I expect long before I hire anybody
long before I sit down and listen to a
lot of stories long before anybody gets
started I lay out this is the outcome
and it's always about outcomes isn't it
we've we've done some stuff before we
did a short video the other day we've
done some training in the past that
you've got to be able to define the
outcomes because outcomes work backwards
to what you need
to do damn so in their kitchen example
so you you have all that then you meet
with the contractor there's no doubts
this is what you want this is how you
want it BAM why can't we do that in all
our business processes well we do mani
know we don't we don't I can tell you so
many times what we don't do it we just
don't do it and there's a bunch of
articles if you go to the webpage which
for those of you who watch him live that
webpage connection won't be available
yet but you know what I'm gonna put a
couple of these links well no I'm not
gonna put them out there yet I'll wait
and let you get this when we go there
but there's some old articles you can go
to the blog if you go into the blog our
blog page and you type in expectation
there's some some great stuff there that
you may just want to look at so just
just going to that the blog page search
expectations and watch what you take in
to see now not knowing the outcome hurts
you and your business because if you
don't define that outcome what happens
when you're hiring any type of
professional what's gonna happen to the
process you know when you hire all the
waiter what's the outcome when you hire
an attorney when you hire an attorney
you're looking for a resolution to the
problem
second of all you're looking for the
best way to resolve it and in both of
those cases you want to pay as little as
possible and get it done as quick as
possible and excuse me if you're dealing
with any kind of charge or anything you
want to be found not guilty and clear
everything up that's what you're looking
that's the outcome so before you hire
any kind of attorney right you define
that so let's talk about coaching
because so many times and and I can tell
you that a great deal of my
personal coaching business comes from
people who have worked with other people
and they've worked with other people and
they didn't get the results they wanted
and it's not necessarily that I'm the
best coach in the world or that that
person is a bad coach a lot of times
it's simply that the expectations that
you have and the expectations the coach
thought you had didn't match up they
didn't work out you didn't get the
results you wanted and whose fault is it
you know it's just like we learned when
we're leaders right in leadership we
always take default we always give the
credit right so let's just understand
when you go to hire a coach what's the
outcome you're looking for if you don't
define that and you and the coach aren't
on the same page it's not gonna work I
don't care how good the coach is I don't
care how good you are it just doesn't
work and it's not that it doesn't work
so much as you're both not gonna be
happy with the result and you're not
gonna be happy because it isn't what one
of you want what are the results you're
looking for
so first I want to tell you that when
you do an outcome it starts with why if
you and let's go back to the coaching
example right because coaching is a
great example of this process
why are you hiring a coach and then why
are you hiring this coach why would you
hire why are you hot iron me or why are
you not hire me because if you
understand why then you can clearly now
define the outcome you expect and when
you expect it so if you're hiring a
coach to help you with leadership then
the outcome that you're looking for
clearly is better leadership skills
right you want to be a better leader
that's what you're trying to make happen
right and we've been dealing with
leadership the last few weeks and we
went through some training and some
exercises
about leadership but that's the outcome
if I'm hiring you to coach me to be a
better leader then the outcome I'm
looking for is to be a better leader and
so when I get to the end of the time
period I say well maybe am I a better
leader or am I not how can I measure
that that I'm a better leader what are
the measurements how do I know I'm a
better leader again another key factor
measurement and it seems like you know
how we talk all the time about creating
greater success and in all but there's a
pattern that you can see through all the
materials we produce produce your coach
many it is vision plan execution vision
plan execution what is it you want how
are you gonna get there and then let's
make it happen
and it's no different here is it what's
the outcome that you want how are you
gonna get there and then did it happen
how are you gonna measure it did it
happen or not how do you know you're a
better leader well I feel good I get up
every morning I'm pumped up I'm rocking
I'm wrong but does that make you better
leader no instead what you need to
define upfront is what are the things
that you're struggling with when it
comes to leadership and the leadership
training
what is it the things that when I look
at my leadership abilities and my
ability to run the company my ability to
be a strong leader with my cup people
what is it that I'm struggling with am i
having trouble making decisions there
are so many leaders out there who cannot
make a decision and the only reason and
I gotta confess to you those who have
been around me for a long time is excuse
me I'm just tickled in the throat today
the only reason I'm good at is because I
had a
great mentor and coach when I was young
who taught me that making decisions
probably the most important thing you
need is a leader so for me that's a
strength but maybe you're having that
problem or maybe you're having a problem
firing people I can tell you and I know
it's not a popular topic and it's not
something people we like to talk about
and in small business
it's a nightmare because you know it's
family right a lot of times whether
they're real family or not a lot of
times they are real family but when it
comes to firing I can't I can't
and you'd be amazed at how many times
I'm working with this problem with
smaller companies because they've just
allowed the build up of people who are
not helping them grow I think just can't
move them out and they're not producing
and they have all the right in the world
and all be the the need to straighten up
the organization but they can't so maybe
that's your leadership issue perhaps
you're having trouble raising your
prices again you don't know how many
companies are out there and they can't
raise their price they need to raise
their price their costs have X escalated
but they're so afraid of losing their
customers or the industry's tight or
something's going on that they but they
need to lead the process because you
can't lead your organization to be
profitable and successful if you're not
making money Kenya let's face it what
are the issues you're dealing with and
what do you expect a coach to do for you
and help you do once you if you define
you know my problem is I'm having
trouble making decisions and then when
the coaching process comes near the end
you or you can say wow I'm easy to make
a decision I'm making a decision right
now to keep you around for a little bit
longer or making a decision right now
we're done for now the decision you know
or if you hire them to help you fire
people and all of a sudden you've
cleaned up some of the mess that you've
been strong
with four years you can say I guess it
worked and finally of course if you if
you measured on raise prices what
happens what luck
were finally hitting the margin now
we're I remember working with a customer
many years ago and it was such a great
example of raising prices this was you
know today we have a lot more tools at
our disposal but the bottom line is you
need to look at every customer and
especially if you're a customer you know
individual customer driven process where
each customer has their own process am i
making money on this customer if I'm not
why am i doing business with them
how do I raise the price or how do I
fire them you'd be amazed I'm going to
tell you all kidding aside how many
people are dealing with customers and
they think they're making money because
fam that customer supplies $50,000 a
year to the top line but it's costing me
$60,000 to work with them what's wrong
with the picture so I'm sorry we got a
little bit off there what are the issues
you're dealing with what do you expect
the coach to do for you it's very
important to identify the outcome you're
looking for so that when you're looking
at a coaching program here's a couple of
tips or three tips I want to just share
with you three things but I want to just
take a moment to divert right let's take
a moment to talk about coach Manny if
you need leadership training if you're
looking for some resources at
unbelievably reasonable prices check out
our library go out on Amazon just look
up Manny no act calm with some great new
books we just put out 90 days to your
success read the book and if after
reading the book you might say okay now
I'm ready for the course let me have the
course from coach Manny 9 a success it
is an amazing process read the book you
might feel wow I think this is for me
we're here
if you need
some leadership training we you're a
bigger organization you need a little
bit of leadership training come see us
we do a great process but you gotta have
at least 10 people for the process to
work these 10 leadership people in there
and we can do a great job for you there
check out our website we have free stuff
out there look we're here every Friday
to show you this stuff we're here to
teach you we're here to help you and we
hope this stuff can help you be more
successful so when you're looking at
coaching let's go back number one what's
the outcome you're looking for in
measurable terms and don't be shy
be bold be simple be direct I expect to
be able to remove people from my
organization who are not doing what I
expect in weeks rather than taking
months or not doing it at all I expect
to be able to make decisions in minutes
instead of the days it takes me to make
those decisions today and you know who
can tell you you're doing that the rest
of the people that work for you and say
oh my gosh Manny you have come a long
way I expect to raise all my prices over
the next 18 months and then every year
to look at whether I'm making money on
people
so that's expectations number two you
got a defined time period that you
expect this problem to be resolved in is
it gonna take three months six months a
year a couple years some projects can
take a long time because you cannot just
bulldoze through there and I know
sometimes ya think I'm bulldozing but
I'm not always bulldoze and sometimes we
guys take it easy but you need to know
how long it's going to take so you lay
out at the end of this period and then
you say okay three months down the road
and we sit down we look at it is it
working how do we know it's working is
there are the measurements there what's
next
which is really the third step which is
how and
and will you know that it's work again
it's very clear I know it overworked
when I can make decisions when I can
fire people when I can raise prices and
these are just examples again very clear
very simple I have all my pricing up to
the level where I'm making money off
every customer or that customers no
longer working for us or I've replaced
them with a new one we have cleaned up
the workforce and now we're getting so
much more done and I can tell you you
gotta watch it I don't never work him
for one with one company and this is one
of the first things we did was we looked
at all those cut of our own customers
and we said wow we got a real problem
here so I'm no longer sitting around all
weekend procrastinating about decisions
I just make them so he's coaching for
you I don't know I mean that's that's a
personal decision but I can guarantee
you this if you want to talk about it go
out to coach Manny comm hits schedule
set up 15 minutes let's talk about it
it's that simple
if you don't need a coach then go
through the process to find the outcomes
you're looking for look at some coaches
met define what the results are that you
want make sure that you and a coach are
on the same page you have a measurement
and then go forward and again if you
need some more resources check out coach
Manny comm if you want to talk I'm
always there
coach Manny calm /schedule or just go to
the website and hit the schedule button
set up a no-obligation call on a date
and time that works for you and we'll
make it happen
hey you know I like being here every
Friday this is great I like putting this
on the podcast so you can it's forever
green and you can listen to it I like
having you out there let me work with
you whether its leadership sales what is
it
the
you need what are the problems that you
need in your business to move to
extraordinary coach man you said have a
great week and I will talk to you soon
