Welcome back to Lavendaire.
Today's video is on how to create a personal brand and how to grow your brand.
This video is for creatives and entrepreneurs, but everybody else
because whether you like it or not, in this digital age, everybody has a personal brand.
If you have any account online – a Twitter, Instagram, Facebook, anything –
that is your personal brand.
A personal brand is how people perceive you.
It's like your online persona.
Whether you like it or not, people will judge you based on what they see online.
If you're applying for jobs, your employers will be Googling you
and they will be judging you based on what they find.
So this video is helpful for everyone.
The first step to building a personal brand is to start with Why.
Why do you want a brand?
What is your purpose for building a brand?
So for example, if you're a graphic designer,
you want to build a personal brand so that other people will know who you are
and they will know what your artwork looks like, what your style is,
so that they will be able to hire you for your services.
So your goal is to get people to see you, see your work and want to hire you.
Depending on your purpose for your brand, you're going to want to have a home
or some sort of landing page where other people can come
to learn more about who you are, what you do, all of that.
It can be a website or a blog, but it can also be a social media page.
We'll go over choosing the right platform for your brand later on.
But if you are a professional and you want to be taken seriously,
then I highly recommend getting a personalized domain name to be your landing page.
So a great page to find a personal domain is actually Hover,
so I'd like to thank Hover for sponsoring today's video.
Hover is a website where you can just search up different domain names
to purchase a domain for your brand's landing page.
It's really easy to use.
Hover has a clean user interface, and there's also something called "Hover Connect"
which allows you to connect your domain name to a whole list of website builders
with just a few simple clicks.
For example: I use Wordpress for my blog and website,
and I use Shopify for my shop.
So with Hover, it's really easy to connect the domain name that you want
with any platform that you want to use.
More importantly is: Get a personalized email that matches your domain name
that further supports your personal brand.
You just seem more professional emailing people with that personalized domain
and also, handing it out on your business card.
For example, when I decided to start Lavendaire as a brand,
one of the first things I did was buy a domain
and create that email with "Lavendaire" in it,
so that I could put that on a business card and start marketing myself as "Lavendaire".
If you guys are interested in getting a personalized domain through Hover,
I'll leave a link down below so you can check it out.
Now what if you don't have a name for your brand yet
and you're still deciding on what name to use?
Some people just use their real name.
I used to use my real name for music and I realized that using my name, "Aileen Xu" –
it was difficult for people to spell, it was difficult for people to pronounce.
So that's why I wanted to create a new word for my brand name.
Choosing a name can be tough, but I don't want you to let yourself get stuck at that point.
Some people can't decide on a name and so they don't start on building their brand.
I think that's the biggest mistake.
Just start with anything, create content, practice and build it,
and you can always change your brand name later.
I've seen so many people rebrand themselves and it's totally okay.
To give my tips on choosing a name,
let me just share how I chose the name "Lavendaire",
because that is one of the most frequently asked questions of my channel of all time.
Back then when I was brainstorming names for my new personal brand,
1) I wanted the name to suit the brand that I wanted to create.
This goes back to your brand's purpose.
So for me, I wanted to create something inspirational, empowering, beautiful, meaningful.
And I had a list of words that I really liked
and I just started combining different words together.
The first tip is 1) Your brand name should embody what your brand stands for in some sort of way.
2) I wanted to create a new word that didn't already appear on Google.
I wanted to create something fresh so that
when someone Googled the name "Lavendaire",
I would be the first search result, because a lot of people make the mistake of
choosing a great name but a million people already have it.
So definitely choose something that is a little different.
I think, by now, it's really hard to think of something original,
but it's totally possible and I know you can do it.
Just keep trying.
Make sure the name is not heavily used by other people already,
especially not people who are in the industry that you want to be in.
Lastly, you want to have a name that's relatively easy to remember, easy to spell,
and can be consistent on all your social platforms.
You want to have the same account name everywhere so that it's easy for people to find you.
Next, let's talk about shaping your brand's story, tone, style,
the feeling that your brand exudes.
Naturally, if it's a personal brand where you are the face of it,
the brand should be an extension of your personality, and extension of who you are.
It should even be your ideal self, what you want to appear to others to be,
because everybody's multi-faceted.
What I share on Lavendaire is a big part of me but it's not all of me.
I have other sides too, but it's really the part that you want to put forth first to other people.
And this is a really fun part because you get to shape your own story
and decide what story matters to your brand, what does your brand stand for, essentially.
What are the values?
What are the personality traits?
Things like that.
So number 1: It goes back to your brand's story.
Why are you a brand?
What is your purpose as a brand?
What is the message that you want to share with others?
Your story and your Why is the core center.
And outside of it is the aesthetics and the tone and the feeling and the decorative parts.
So the decorative parts, for example, with Lavendaire
are the dreamy vibes, the pastel colors, the music.
All of that is decorative and it's what makes your brand unique and different.
To put it simply, just look at yourself.
You, at your core, you have a purpose.
You have something that you stand for.
You have values, that's your core, the core of your brand as well.
And then everything that you do on the outside, the makeup you put on,
the clothes you wear, how you style your hair, how you speak,
that is the embellishments of your brand,
but it's super important because it makes you who you are.
To make it easy, a brand's style is your style.
It's just an extension of your personality.
I try to infuse as much of my personality into my brand in everything:
the captions that I write, in the photos that I take,
the way I filter them, the way I angle my shots.
All of that comes from you and your expression.
And I would say, don't overthink it.
Just start with your favorite color palette.
Start with your favorite styles from other people that you see,
and I promise you, your brand will grow stronger as you develop it, as you keep creating.
Similar to life, you find your voice along the way, as you go, and that's totally normal.
Next, let's talk about content because content is king.
Content is the way that you communicate your brand to people who are willing to listen.
Content is your way of expressing yourself again and again,
expressing all of the different sides of yourself
so that people around you will understand, more and more, who you are.
The first part of this is to pick your platform,
your main medium for sharing your content and sharing who you are.
With so many platforms out there, it's hard to do all of them at once.
If you're starting a personal brand, I recommend you focus
and be an expert at one platform at first before diversifying to others.
When choosing a platform to focus on,
you want to consider 1) Your brand's purpose,
2) What you're good at creating, what you enjoy creating,
3) The best way to present your brand to others,
and 4) Where your audience lives.
For example, if you're an interior designer and your work is very visual,
then you probably want to stick to visual platforms like Instagram or Pinterest to share your designs.
If, for example, the interior designer feels like she's better at video and loves to be on camera,
then maybe she can do YouTube and mix that.
Another example is if you're a real estate agent and you don't like to be on camera,
but you love listening to podcasts.
You could create a podcast giving real estate advice
for people who are buying their first homes.
You get to choose the platform that works for you, depending on what you like,
what works for your brand, and where your audience lives.
Back to content:
As I was saying earlier, content is your way of communicating who you are
and your expertise to all the people who are willing to watch you.
So the more content you create and the more consistent you are
with posting your content, the more opportunities you give to others to see you,
see your stuff, to know and understand who you are.
So it's all about just creating consistently.
But how do you create content that people want to see?
First you gotta make sure that your content delivers value to others.
It has to educate them, entertain them, inspire them, give them something in exchange.
People are not just gonna watch you for you.
They're gonna watch it because it benefits themselves.
Do some research and find what people are searching for
and create content related to those areas.
We can go deep into this topic and I actually made another video
that goes in-depth on advice for creatives.
So I'm just going to leave that down below so that you can check that out.
The last tip that I want to slip in that I actually should have mentioned earlier is:
Know who you want to serve.
Know your ideal audience, ideal customer, and create content for that person.
So have this persona in your mind.
Really go in depth of who this person is, their fears, their deepest desires,
their hobbies, everything.
Really envision that person and create content for that one person.
That is the last tip that I'll leave you with.
Again, like I said, I could really go on forever talking about this topic,
so if you have more questions or if you want me to make more videos on this topic,
leave it down below so I know.
Love you all so much, and I will see you guys in the next video.