how you doing I'm Alan Peltier I'm the

president and CEO of a tree wheels our

friends at wheels boutique sent their

cameras down here today and asked if we

could do a quick video shoot of a trees

facility so follow along and then hope

you enjoy so before we get started one

of the really cool things I wanted to

show you guys was our brand new series

s1 s see what's really neat about this

is it's a two piece forged wheels so a

tree is really known for our one piece

fours and our three piece fours but this

one's a two piece for each wheel what

makes it really special is the barrel

this barrel unlike our three piece which

is spun aluminum this one starts out as

a solid forging of aluminum and is full

formed out so that we're gonna basically

get the precision and the weight savings

of a traditional one-piece forged wheel

but with the styling of a three-piece

wheel so we're super excited about it we

know it's gonna be a big hit and I

welcome everybody to check it out but

now we're gonna go out back and check

out the shop and see how we actually

make these things so this is our

manufacturing facility we've got 60,000

square feet here we've got another

16,000 square feet in another section

but that's really for inventory storage

so today we're gonna start over in the

machining area and I'll show you how we

start to make these wheels


okay so this is the first step this is a

one-piece forging and it's already been

turned but that's actually been turned

to a larger envelope for a QC step to

make sure that our four genes gonna fit

in it so what we're going to do this is

a various first step is we're going to

lay them and then by doing that we're

going to take this basically this

100-pound part we're going to take 20

pounds out of or something and take it

down to the nice thin layer profile that

we want that's specific for whatever

series that we're doing




okay so once it's been laid it's still

solid you can see here doesn't quite

weigh a hundred pounds anymore but it's

still really heavy because it hasn't

been milled so the actual design the

profile has been defined the actual

style and the design hasn't been done

and the way we do that is on these big

Mills we've got four of these big Mills

here but what's really neat is we don't

just put them in the mills anymore we

put them in our cell system what's

really cool about the cell system is

this is basically a robot that can load

and unload the machines when as soon as

the wheels are done so we can load it up

with 27 stations

press the button the computers know

exactly what to do with exactly which

parts and it'll keep feeding the

machines and unloading the machines all

night long so we can run lights out 24/7



so this right here this is the control

panel for the cell system you can see

all the different stations but one

really neat thing about the way we've

set everything up is that it's all done

in the computer so we have all of the

vehicle data we enter that all in the

computer we have all of the wheel data

and we enter that all of a computer we

basically when you create an order that

all gets combined all the specifications

get combined into a work order and that

gets sent over and so all these guys

have to do is either hit it with a

barcode or they type in the work order

number in all the specifications that

the machines need to cut these wheels

precisely is just put into the computer

into the machines automatically we don't

have to have any human error there so

it's a really great system it took us a

long time to develop but it makes sure

that our wheels are really precise



so if you look at this this is a little

weird because you don't see our mills or

mills are basically behind this what

this is this is our cell system that I

talked about a little earlier so if you

come along it's like you can see there's

different stations where the wheels

basically get loaded here's a blank so

basically we load this in there and

there's a robot behind it that's

basically gonna take it and put it into

each machine and pull it out of each

machine whenever it's done and so this

they've been unloaded because it's early

but we're gonna load this back up and

it'll run we can run 20 wheels at a time

I mean basically overnight and so it's

really nice it's super crazy but this is

a million dollar investment for us we're

not a big company so it shows the

commitment we've made to getting our

lead times down this is had a dramatic

reduction in early times we're shipping

wheels in one to two weeks now verses 6

to 8 weeks so we're doing

really really nice


okay so this room here this is our prep

room this is where we're gonna like do

our brush finishes primarily in the old

days we used to have the guys touch

every single surface we'd hand prep

everything today I'll show you how we do

that as we get down the next step but

you can see this is a good example the

wheel designs today are so complex if

you have to have the guys go through and

touch every single bit of it you're not

only gonna take that would take hours to

do per wheel but it's also potentially

going to ruin the design as they buff

too much of the design features away so

we want to minimize how much we touch it

by hand so today the guys basically just

do the hand brush finish which is our

most popular finish but it gives it that

hand-crafted look and so these guys

aren't doing the basic stuff anymore

they're really just doing that artisan

craftsmanship stuff


okay so for the wheels that don't go

into the prep room

the very first step they're going to do

is it's basic are tumbling and so what

this is going to do is going to give a

really consistent surface finish to the

wheels and we do that with different

media I'm not going to turn us on

because it's really really loud but it

basically tumbles the wheels to break

down any little machining lines or sharp

edges or anything like that so that when

we take it over to powder coat later

it'll be it allows that have a really

nice consistent finish this is just for

a normal like an opaque powder coat but

if you're gonna do something like a

polished finish then there's actually a

couple more steps and I can show you

what we're doing there so it's a similar

process but it's going to go through two

different media so it was going to go

through a polish wheels gonna go through

that step then it's going to go through

this step and then the final step is

just going to go through a ceramic ball

media and that's gonna get it to a

really really high polished finish this

is about a five-hour process so it's

pretty involved to get a wheel to pull

from a machine state to a full polish


oh and you can see we get a lot of

questions about anarchy anarchy is one

of our private label partners and we do

make all of our all of their wheels here

so you'll see some Anarchy boxes along

with a tray boxes cleaning is a really

really critical step if we're going to

make sure we don't have any fish eyes or

any you know flaws in the powder coat we

want to make sure the wheels are really

clean so we used to do a lot of manual

cleaning today we switch to these more

automated they're like they're almost

like an industrial dishwasher or you

know so we're gonna basically clean

these with a nice

so nothing that's going to harm the

finish because we do have a delicate

polish finish and things like that they

all go through this process but it

ensures that the parts are going to be

super clean before we take it into

powder with other subsequent steps that

we have to do to prep the aluminum so

that it did the powder coat really

adheres to make sure that we don't have

any issues with powder coat coming off

or anything like that


so this is where we do powder coating

we've got a color booth on this side and

our clear coat booth on this side and

we've got four ovens for curing the

powder coat so powder coat is basically

a really really fine plastic powder

that's electrostatically charged and

adheres to the wheel with basically

static and then when we put it in the

oven it's gonna basically liquefy and

then cure to a nice hard paint so let me

see I hear them in there let me see if

we can take a peek

Tootie's do it so are you shooting it oh

yeah so you can see all of our wheels

are shot by hand it's really tough

because all the designs are different

and everything's different so these guys

have to get a lot of experience with

each individual style to make sure that

we're laying down the powder coat with

the appropriate thicknesses and all of

that we've donated light box or heavy



that we reshoot the powder we have to

take it and we have to put it in the

oven so I'm not going to open these up

because parts are in there curing but

this is a really critical step the

temperature control and the time which

the wheels are in the oven is really

really important if you put the

temperature too high you can really

damage the heat treatment on the Fords

aluminum so we're really careful about

our dwell times and our temperatures and

we control that very very carefully okay

so for our three-piece wheels in our

future two-piece wheels they actually

have to go through a final assembly to

bolt all the parts together all right I

think one of the neat things about a

Chari is I'll be honest it's kind of

nerdy but it's our fasteners and I kind

of geek out on them that's because

they're ARP fasteners so this is our

standard stainless ARP fastener has the

strength of high-strength steel but it

has the stainless so it has fantastic

corrosion resistance without any fatigue

issues or anything like that basically

these things last forever and the only

cooler thing our titanium fasteners from

ARP so basically the same specification

same strength but significantly lighter

weight a stainless steel fasteners

pretty heavy so if you really want to go

with the lightest weight than our

optional titanium fasteners another way

to go so all of our wheels basically go

through assembly just a mattr one-piece

three-piece they're going to get a

finished inspection they're going to get

touched up I mean they get Q seed as

they go through every process step but

there is a final QC step where we go

through everything on the wheel to make

sure everything's just perfect before we

put it in the box

so we'll check that out inside


so after every wheel is completed at a

tree it's going to go through a final QC

check like I said before we're going to

touch up any finish issues or anything

like that but we're also going to make

sure that we check all of the dimensions

that are critical so PC D and hub Wars

and all those things and make sure that

all the specifications are correct

particularly three-piece wheels make

sure the the rim combinations are

correct and the offsets are correct and

all of that so we want to make sure that

when new wheels go out there's gonna be

no issues when the customer gets them so

all of them 100% you see after the

wheels are all done we've obviously got

to get em to to you so they're going to

go through a final boxing they're gonna

check everything one last time as

they're putting it in a box make sure

they don't see anything wrong but the

packaging we ship everything typically

one at a time so our packaging is kind

of involved we kind of treat it more

like a piece of stereo equipment or

something like that we want to make sure

it gets to you safe and sound without

any shipping damage so our packaging is

a little bit overkill but I think our

wheels deserve it



so I hope that gave you some sense of

what goes into making a set of a tree

wheels there's a bit of a nickel tour

not quite as detailed as we normally do

and I didn't really go into some of the

time some of our wheels take an hour to

mill some our some of our wheels take

seven eight hours to mill it depends on

the complexity design same thing with

finish finish can take half an hour

finish can take five hours so depending

on the options you pick it's going to

govern the cost and the complexity that

goes into a wheel but the quality level

on all the wheels is the same so the

standards and everything that we hold to

it doesn't matter which wheel you pick

you're going to get the same attention

to detail and quality on any h-hurry

wheel so I hope you enjoyed that I hope

it didn't bore anybody to death I really

want to thanks wheels boutique for

having their guys come down and asking

us to shoot this video for them and if

you enjoyed it you know what come back

to their YouTube channel and check out

more videos thanks a lot